Sincerity: — the quality of being open and truthful; not deceitful or hypocritical.
Benefits of Sincerity
Sincerity provides purity — there is an open truthfulness that remains trustworthy, unblemished and pure.
Sincerity provides safety — with trust that sincerity yields, all those who come in contact with it, rest calm and secure in its protective care.
Sincerity provides serenity — it its simplicity and natural way of being.
Sincerity provides acceptance — with purity and innocence we are free to be ourselves and to be accepted for who we are.
Sincerity provides honor — respect based on their honesty and pride in their word.
Source: http://www.virtue.info/virtues/franklin/sincerity/virtue.php
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