How you share is more Important than what you know

"when facts become so widely available and instantly accessible, each one [person] is less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact."
-P. 103 of "A Whole new Mind" book by Daniel H. Pink

Everybody knows everything. The only thing that's different is how it's shared with other people.
Make it interesting and you're further ahead than most.