Crowd Psychology

"For some time it has been known that people in large groups are more suggestible and can be easily manipulated; the area of study is known as crowd psychology." -Harold H. Titus / Marilyn S. Smith

Have you ever wondered why companies are so focused on creating a group culture? It's easier to steer a ship when everybody is on board. When the top few are convinced, the others usually follows.
There's nothing wrong with that per say (unless the intentions are wrong like those Hitler had for WWII) - just remember who you are and where you want to go. If it's not in the same general direction as the current ship you're in, jump in the water towards the ship that is going where you want to go.

"The brain simply believes what you tell it most."
-Shad Helmstetter, Ph.D

Companies that still use cubicles but, at the same time, wants people on the same boat should realize that communities can't be built when everybody is surrounded by walls.