SEO - Not The Only Thing

Search Engine Optimization (SEO) is always a big focus for a company's website. Everybody wants to be on the first page on Google but is it still the main thing? Absolutely not! Today, reviews are just as important as SEO.

"The customer experience is the next competitive battleground." - Jerry Gregoire

Think about this for a second; you do a search for "X" product and your company is shown first on Google but the company's reviews are mostly negative. Would you want to do business with a company with mostly negative reviews?
SEO alone is not enough to make a company's website stand out anymore - it also needs outstanding reviews.

The next time your web designer ask if you want to invest in SEO tell him "Of course!" but then go straight back to the meeting room to figure out to best serve your customers.