Understanding Impulses help with Finances

“An impulse is a wish or urge, particularly a sudden one. It can be considered as a normal and fundamental part of human thought processes, but also one that can become problematic, as in a condition like obsessive-compulsive disorder.”
-Wikipedia.org

An impulse buy is brain washing ourselves into thinking that we need the item. It's to the point that we think it'll be the source of our ultimate happiness. We know we did an impulse buy when the feeling goes away as soon as we purchased the item.

Advertisements are designed to create such feelings in us, while it’s impossible to block all ads from entering our mind, we should minimize our exposure to them to better control our emotional impulses towards items we really don't need.

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Revision Wednesday
Blog post originally created on November 8, 2012 and can be found here.