Ever been on a website where an ad just started playing in the background? The ad is a video and it shifts the content you’re reading or takes over your entire view area. Aren’t those annoying?
Not all publicity is good: there is such a thing as bad publicity. If the goal of an ad is to paint a positive picture of a company then this kind of strategy is failing. The feeling I get, from those type of ads, is one of frustration. I’m asking myself “Why are you pushing this on me?” Is this the type of feeling those brands are looking for in their potential future customers?
I doubt it.
The goal of an ad is to make people happy and to associate that happiness with the brand. I shut off when ever I see these types of shady tactics being forced on me.
Is it the same for you? Do you just shut off when you see these types of ads or do you enjoy them?
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