People are not interested in things that are complicated. Knowing this, if you want people to be interested in what you want to share then be sure to word it in a way that they will understand.
Using movies as an example of this, if we take the Terminator series we can definitely see that it's no longer the behemoth franchise that it once was and one of the reason for that is because the plot became too complicated and branched off in all sorts of direction that many, including myself, felt it was moving away from the core material.
If you ever listened to Neil Degrase Tyson then you definitely know about his ability to keep people interested. He doesn't beat around the bushes and uses words that everyone understands in order to explain complicated concepts. Neil understands that the goal isn't to make everyone Astrophysicists but to get people interested enough to seek more information for themselves - leave the complicated material for the books and the Universities.
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