Wednesday, July 24, 2024

Merchandising Rebel Movements

When I was younger, the Punk lifestyle was considered a way to "rebel" against the system. With age, I came to see these movements as nothing more than a way to sell merchandise to young minds. 

When joining these groups, we get a sense of belonging or fighting for a cause that is believed, by the group at least, to be a worthy one. Let's not deceive ourselves, however, as most of these movements are nothing more than channels created to sell - some artists livelihood depends on it.

This isn't to say that there's something wrong with these strategies but we must recognize them for what they are.

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